Interactive Media Peer Group

64TH PRIMETIME EMMY® AWARDS
2012 OFFICIAL ENTRY INSTRUCTIONS

OUTSTANDING CREATIVE ACHIEVEMENT IN INTERACTIVE MEDIA
Juried 38

Interactive Media Peer Group members will review the submissions to select the Primetime Emmy Award Nominations and determine the Primetime Emmy Award Winner(s). There may be one, more than one, or no Emmy statuette awarded to the individual(s) or company(s) directly involved with and principally responsible for the recognized interactive media productions.

All entries must be completed online by Friday, May 4, 2012, 6:00pm PT. All supporting video submissions must also be uploaded by Wednesday, May 16, 2012, 6:00pm PT.

Nominees will be announced on Thursday, July 19, 2012 at 5:35am PT. The Primetime Emmy Award Winners will be announced at the Creative Arts Awards on Saturday, September 15, 2012, or on the Primetime Emmy Awards Telecast on Sunday, September 23, 2012.

ELIGIBILITY:
Please see the Official IMPG Emmy Awards 2012 Site for further information about judging criteria and the entry process.

The Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media recognizes excellence in interactive media productions that have been commercially deployed, domestically, via broadcast, cable, satellite, broadband or mobile networks within the eligibility period of June 1, 2011 - May 31, 2012.

AREAS OF COMPETITION:
Eligible entries include interactive media productions in one of two areas of competition:

1. Outstanding Creative Achievement in Interactive Media - Enhancement to a Television Program or Series
This area of competition recognizes creative excellence in interactive media productions that extend or enhance the viewing experience of a television program or series across available multimedia platforms.

These productions incorporate such elements as websites, microsites, social media channels, live concurrent interactions and mobile apps with synced content, games, quizzes, polls, fan-created content submissions and other interactive experiences that engage the viewer and enrich the storytelling experience.

2. Outstanding Creative Achievement in Interactive Media -
Original Interactive Television Programming
This area of competition recognizes creative excellence in interactive media productions that stand alone as original storytelling experiences.

In these productions, the interactive components are not necessarily designed to extend or enhance a television program or series, but rather are integral to the storytelling experience itself – examples include crowd-sourced storytelling or content generation, online story competitions, user-customized story lines and other breakthrough uses of interactive media that emphasize immersion, engagement, and enhancement of the narrative, characters and setting.

NOTE: News, Sports, Daytime programming and Documentary programming fall under the domain of the National Academy of Arts and Sciences (NATAS) Emmy Awards competition and are not eligible to compete in the Primetime Emmy Awards competition.

INTERACTIVE REQUIREMENTS:
Eligible entries in the Enhancement to a Television Program or Series area of competition must feature user interaction with the program or series that goes beyond traditional digital video playback controls (play, stop, pause, fast-forward, etc.) to extend and enhance the storytelling experience and engage viewers.

Eligible entries in the Original Interactive Television Programming area of competition must be stand-alone storytelling experiences that may or may not be related to, or designed to extend or enhance, a program or series. These entries must feature interactive functionality that is integral to the storytelling experience and that exploit the capabilities of the digital medium to tell stories and engage viewers.

(NOTE: Original broadband-only or mobile-only distributed Programs or Series that do not include interactive elements; for example, short-format, live action, animation or nonfiction programming originally created for distribution on the web, may be eligible to compete within other applicable Primetime Emmy Award categories. See the official Primetime Emmys Rules and Procedures for all 2012 Primetime Emmy Awards category details, requirements and entry instructions.)

4-STEP ENTRY SUBMISSION OVERVIEW:
1. Fill out the entry form
Fill out the official 64th Annual Primetime Emmy Awards entry form online.

2. Submit your written entry description
Provide a brief (300 words or fewer) description of the entry program or series including details on the interactive elements based on the EVALUATION CRITERIA listed below.

3. Create a user experience demo / project overview video for your entry and submit it online
All entries must be accompanied by a linear, non-interactive video that demonstrates the viewer’s user experience and clearly details the interactive features and functionality of the program or series.

The purpose of the linear video recording is to provide a “demo” that fully explores, or “walks through,” the experience for benefit of the Academy of Television Arts & Sciences Interactive Media Peer Group judges who may not have access to the project during the voting process. Voiceover or other explanatory methods are allowed as necessary to provide a reasonable explanation of the interactive media experience.

The demonstration video recording must:

• be between two (2) and three (3) minutes in length.
• include a demonstration of the key interactive media features of the production, either contiguous or edited, in an order that is closely representative of the actual viewer experience.
• be uploaded as a digital video file.

4. Submit your entry fee as follows:

- $400.00: For an individual or group of individuals (4 individuals maximum) submitting as the Official Entrant.

NOTE: This fee is waived for any Television Academy member of an individual/group entry. For example, if there is one entrant, the entry fee for that person is $400, and it is waived. If there are two entrants, the entry fee for each person is $200, and it is waived for each member. If there are three entrants, the entry fee is $133 for each person, and it is waived for each member. If there are four entrants, the entry fee is $100 for each person, and it is waived for each member.

- $600.00: For a company (or partnership of up to 4 companies) submitting as the Official Entrant.

NOTE: Any Television Academy member making a company/ partnership entry has the $600 fee waived. For example, if there is one company, the entry fee for that company is $600, and it is waived. If there are two companies, the entry fee for each company is $300, and it is waived for each member making an entry on behalf of his/her company. If there are three companies, the entry fee is $200 for each company, and it is waived for each member making an entry on behalf of his/her company. If there are four companies, the entry fee is $150 for each company, and it is waived for each member making an entry on behalf of his/her company.

Deadline:
All entries must be completed online by Friday, May 4, 2012, 6:00pm PT. All supporting video submissions must be uploaded by Wednesday, May 16, 2012, 6:00pm PT.

NOTE: All video recordings, images, and written comments supporting the entries automatically become part of the Interactive Television archives at the Academy of Television Arts & Sciences Foundation. Primetime Emmy Award Nominated entries may be displayed as part of Academy of Television Arts & Sciences marketing and membership programs. It is the responsibility of all Primetime Emmy Awards Nominees to clear rights for limited promotional use by the Academy of Television Arts & Sciences, Interactive Media Peer Group. Additionally Primetime Emmy Award Nominees are asked to participate in industry trade events sponsored by the Academy of Television Arts & Sciences. The Academy of Television Arts & Sciences is a nonprofit organization devoted to the advancement of telecommunication arts and sciences and to fostering creative leadership in the telecommunication industry.

EVALUATION CRITERIA:

For details on judging criteria and other details about entries, please visit the IMPG microsite.

DIGITAL VIDEO RECORDING SPECIFICATIONS:
Please review the technical specifications for entry videos.

QUESTIONS:
awards@interactiveemmys.com