Marcelino Ford has a wide range of business, operational and creative experience in the interactive and traditional media industries. He is the general manager of new channels and advanced advertising for Intel Media. In this capacity, he leads a team charged with programming, licensing and distributing new format television channels and on demand broadband video programming.
He is also responsible for advertising sales, advertising operations, audience research and media analytics for Intel Media’s OTT services. Prior to Intel, he was a senior member of TV Guide’s development and planning team.
He has also held senior positions with the FCC. He served as special counsel for new media policy and as senior counsel and director of media strategic analysis for the FCC’s Office of Strategic Planning. He is a former vice president of NetNoir, Inc., served as director of business development for iBlast, and worked as an associate with Hill, Farrer & Burrill in Los Angeles.
In addition to serving as secretary of the Television Academy, Ford is the division chairman of the interactive media division for the American Bar Association’s Forum on the Entertainment and Sports Industries. He is a board observer of Delivery Agent based in San Francisco, and a board member of the Digital Diversity Network.
He holds a B.A. in economics from UC San Diego, a J.D./M.B.A. from the University of Illinois and has completed an Executive M.B.A. Leadership Program at Harvard Business School.