Frank Scherma

Frank Scherma is the president of @radical.media, a global transmedia company, and an award-winning producer of a variety of media including commercials, feature films, television, music programming, graphic and interactive design, exhibitions, events, and original photography, with offices in New York, Los Angeles, Berlin, Sydney and Shanghai. Scherma has been an innovative leader in providing advertisers with communications vehicles that link their brand messages to consumers. In addition to collaborating with the world's most prestigious brands, advertising agencies and the industry's most talented directors in the production of traditional television ads, he has produced award-winning television programs, feature films, branded content programming and digital content. When Scherma is not working, he is often found on the soccer field, moonlighting as a referee for one of his three kids’ teams. He has been married to his wife Cari for 23 years. “My Italian background taught me that the trick to keeping people close by is to keep lots of good food around.”