Advertising Requirements
| GENERAL REQUIREMENTS Trim Size: 8.375" x 10.875" -Binding Method: Perfect -Colors Available: -Black & white -four-color process -Pantone color match
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MATERIAL SPECIFICATIONS SWOP specifications apply. Preferred Material: High-resolution PDF/X-1a. BLACK & WHITE: FOUR-COLOR: MEDIA/TRANSPORT: CD-ROM or printer’s FTP (contact Prod. Mgr.) QUANTITY OF PROOFS: 1 |
DISCLAIMER: While we will do our best to match colors, color reproduction is not guaranteed. Please note color and shade variances will stay within SWOP ranges if a SWOP-certified color proof is supplied. Without the inclusion of a Kodak Approval, CREO Spectrum proof, or SWOP-certified color proof, advertiser will have no claims for color and/or shade variances. Furthermore, even with furnished color proofs, substantial compliance will constitute satisfactory performance.
| Advertising Units | Non-Bleed (Live) | Trim | Bleed |
| Width x Depth | Width x Depth | Width x Depth | |
| Full page | 7" x 10" | 8.375" x 10.875" | 8.625" x 11.1875" |
| Two-page Spread | 15" x 10" | 16.75" x 10.875" | 17" x 11.1875" |
| 1/2 page horizontal | 7" x 4.625" | 8.375" x 5.4375" | 8.625" x 5.675" |
| 2/3 page (2 columns) | 4.5" x 10" | 5.5" x 10.875" | 5.875" x 11.125" |
| 1/3 page (1 column) | 2.125" x 10" | ---------- | ---------- |
| Safety: Live matter .25” from trim. Special handling cover to text: Keep live matter .375” from center. | |||
Materials will be returned upon request; otherwise they will be disposed of after printing.


