Television Executives
Eric Poticha
As founder of Zaydie Films, Eric Poticha develops film, television and web-based programming. Previously, as the senior vice president of television for the Jim Henson Company, Poticha led the expansion of this top family entertainment brand into adult primetime television. Prior to Henson, Poticha served as vice president of Fox Television Studios, where he helped build its movie-of-the-week division into one of the most active long-form television suppliers. He has sold and produced programs for ABC, CBS, NBC, Fox and Discovery Channel, among other networks, and made movies in Hawaii, South Africa and other locations. Among career highlights are developing and producing The Muppets’ Wizard of Oz for Disney; developing and supervising 44 Minutes: The North Hollywood Shootout, FX's highest-rated original movie in its history; creating the Fox special Girl Next Door: The Search for the Next Playboy Playmate; and producing UPN’s two highest-rated movies, Primal Force and Beyond The Bermuda Triangle. Poticha has served on boards of the Anti Defamation League, the Jewish Federation and Sinai Temple. He is currently serving on the TV Academy’s Board of Governors representing the Television Executives. The Johns Hopkins University graduate is a frequent guest lecturer at UCLA.
Robert Swartz
Robert Swartz is vice president of original series for Cartoon Network. He oversees development and current programming for all of Cartoon Network’s original animated, live-action and alternative series, including Chowder, Flapjack, Adventure Time with Finn and Jake, Ben 10: Alien Force, Batman: The Brave and the Bold, Dude, What Would Happen, Destroy Build Destroy and upcoming live-action hours Tower Prep and Unnatural History. Previously, Swartz was vice president of alternative programming for SciFi Channel (now Syfy), where he developed and launched Destination Truth and was responsible for overseeing the successful Ghost Hunters franchise. Swartz has held prior positions at NBC Entertainment and Walt Disney/Touchstone Television.

