Interactive Media

As chief technology catalyst for McCann Worldgroup, North America, Lori Schwartz is responsible for driving technology innovation at one of the world’s largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands. Schwartz looks at the areas of communication, entertainment, utility and networking and works with the clients and top creative and strategic executives of all Worldgroup companies to ensure understanding of new and evolving technology, as well as emerging business models surrounding content and data enhancement. Previously, Schwartz was one of the key principals to launch the highly regarded Interpublic Media Lab. As senior vice president and director of the IPG Lab since 2006, she oversaw the group’s strategy, helping to keep clients and agencies ahead of the digital curve, driving innovation in the dramatically changing media landscape. She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitated emerging media upfronts and exclusive deals for Interpublic agencies and clients, including Microsoft, Intel, General Motors, Nestlé and Sony.

Schwartz is a frequent speaker at major industry events and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch With” by MediaPost Publications. Los Angeles-based, she sits on the boards of the Academy of Television Arts & Sciences and the National Association of Television Programming Executives as an expert on the evolving nature of storytelling, and the new content platforms and business models for the future of television. Prior to the formation of the Lab, she was interactive and new media producer at MRM Worldwide, a McCann Worldgroup company.

McCann Worldgroup, one of the world’s largest marketing communications companies, is comprised of McCann Erickson Worldwide (largest global advertising agency network); MRM Worldwide (digital marketing/relationship management); Momentum Worldwide (event marketing/promotion); McCann Healthcare Worldwide (professional/dtc communications); Universal McCann (media management); Weber Shandwick (public relations); EXP (global production) and FutureBrand (consulting/design). Worldgroup companies have operations in more than 120 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands.