Commercials
Frank Scherma
Frank Scherma is the president of @radical.media, a global transmedia company, and an award-winning producer of a variety of media including commercials, feature films, television, music programming, graphic and interactive design, exhibitions, events and original photography, with offices in New York, Los Angeles, Berlin, Sydney and Shanghai. Scherma has been an innovative leader in providing advertisers with communications vehicles that link their brand messages to consumers. In addition to collaborating with the world's most prestigious brands, advertising agencies and the industry's most talented directors in the production of traditional television ads, he has produced award-winning television programs, feature films, branded content programming and digital content. When Scherma is not working, he is often found on the soccer field, moonlighting as a referee for one of his three kids’ teams. He has been married to his wife Cari for 23 years. “My Italian background taught me that the trick to keeping people close by is to keep lots of good food around.”
Sheila Manning
As president of Sheila Manning Casting, Inc., Sheila Manning casts, directs, handles union matters and negotiates contracts for thousands of actors each year. She co-founded and was president of the first Association of Independent Commercial Casting Directors, and was honored with the Max Award, as well as the Media Access Award and the Seymour Heller Award. An active public speaker, Manning was invited by UCLA to be an adjunct lecturer on acting in commercials. She has served four terms as governor of the Television Academy's Commercials Peer Group, and is especially proud of spearheading the successful campaign to create an Emmy for commercials. She served as Television Academy secretary four times, and has chaired the Bylaws and Membership committees. In addition to her Television Academy service, she serves on the board of New Leash on Life and the Synagogue for the Performing Arts.
